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daniella peña

An independent practice shaping thoughtful products and the systems behind them.

CONNECTING DESIGN, MANUFACTURING, AND MARKET.
the practice

Product direction that doesn't stop at the design brief.

The work spans the full product journey, from early concepts and collection strategy through development, manufacturing, commercialization, and launch. It brings design, sourcing, and market requirements into one clear direction from the start.

LEARN ABOUT THE PRACTICE
selected work

How product decisions become market outcomes.

Selected projects showing how ideas move through design, development, manufacturing, and market, and how different challenges shape the decisions along the way.

EXPLORE THE WORK
in numbers

Experience measured in commercial outcomes.

Across senior in-house roles, independent consulting, and original brand development, the work has connected design, manufacturing, and markets across major retail programs and international supply chains.

18+

years in furniture + home

160+

commercial launches

35+

BRANDS + RETAIL PARTNERS

16+

countries
discover the practice

There is more behind the work than finished products.

See how design, manufacturing, and commercial thinking come together.

EXPLORE THE PRACTICEVIEW SERVICES
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